POP UP Gallery
For a single weekend, an abandoned house in Las Canitas was transformed into an art installation, with the interior and exterior walls featuring works from Jaz, Roma, Poeta, Tester, Triangulo Dorado, Mart, Dardo Malatesta, Whiskii, Mar del Plata, Sebastian Lartigue & Estudio Tokyo.
Each room featured work with from a different artist, and each took a different approach.Whilst some rooms were immaculately restored, others were left as they were found – with the textures of crumbling plaster and the shadows cast by peeling paintwork contributing to the artwork.
The installation was part of a program of events run by Red Bull called “House of Art”, which has seen various buildings in cities across the world transformed by local artists.
Plenty of brands work with street artists, commission murals and create “graffiti” style advertising, but Red Bull have been more successful than most – mainly through their commendable stance on creating opportunities, then standing well back from the artists and giving them creative control over the project.
With branded presence kept to a minimum, the “House of Art” was reminiscent of the inaugural exhibition at CCEBA, where street artists transformed another derelict building (a former orphanage) into an extraordinary collaborative art space.