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Camel – “Discover More”

Camel reached out to graffitimundo whilst looking for activities to arrange in Buenos Aires for the winners of a competition they ran as part of their “discover more” campaign, which was built on the theme of introducing people to new experiences.

The brief to graffitimundo was to create a program of activities based around graffiti & street art.

We created a series of custom tours for the 7 different groups of different nationalities, a series of stencil workshops, a dinner in a restaurant/gallery and arranged live painting for the closing party of the trip.

The activities were perfectly tailored to the brands objectives, creating valuable promotional content and material, whilst creating a unique experience for the prize winners – one of whom described the experience as “simply life changing”.